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WHAT THE HECK

IS PIZZA CRUNCH?

We’re talkin’ Calabrian chilies, EVOO, fennel, Parm, and flavor for days. Inspired by Asian chili crisp. Perfected for pizza. Made to put on everything.


Sobelini’s here to serve the flavor junkies, spice freaks, crust dippers, and topping maximalists. Real pizza deserves a real damn crunch—and this one changes the game.

Serious Credentials. Even Better Crunch.

THE FLAVORDREAM TEAM

This duo isn’t messing around. With decades of culinary mastery and sharp business instinct, they’ve built more than a condiment—they’ve started a flavor movement. 

CHEF ADAM SOBEL

Michelin-starred chef.
Flavor chaser. Creator of the crunch that’s changing pizza forever.

BRIAN RALPH

Business brain behind the boldest
new pizza condiment. Making moves. Making crunch history.

SOBELINI RECIPE OF THE MONTH

CHICKEN SALAD SANDO

More Recipes

Coming Super Soon!

THIS MIGHT BECOME THE ONLY WAY YOU EAT YOUR PIZZA ● WE DON'T JUST TOP IT, WE ROCK IT
THIS MIGHT BECOME THE ONLY WAY YOU EAT YOUR PIZZA ● WE DON'T JUST TOP IT, WE ROCK IT